With the designation "Leitz - The Precision Tool", the world market and technology leader from Oberkochen presents itself as a proud member of the "Brands of the Century" club. Leitz is thus part of a selected circle of world-famous brands, such as Lufthansa, Märklin, HIPP and many others, whose names symbolise an entire product area. "Brands of the Century" are selected by a jury of experts on behalf of the Zeit-Verlag publishing house from Hamburg. The internationally recognised quality mark is awarded to companies that have been active for decades as trendsetters and pioneers in their respective industries and whose brand is known by a broad public for quality, innovation and style.

"We are very pleased that Leitz is allowed to use the ''Brand of the Century'' certificate," says shareholder and advisory board chairwoman Dr Cornelia Brucklacher. "For us as a family business, this is a sign of great appreciation regarding the entrepreneurial achievements from over 140 years of company history. However, it is also a sign of recognition for our employees. For generations, they have given their best every day for the satisfaction and economic success of our customers. They thus make a significant contribution to the fact that the name Leitz, as a manufacturing service provider, is known worldwide as the epitome of quality, innovation, customer orientation and reliability in the field of wood and plastics processing."

"The 'Brands of the Century' have a unique history and have earned the confidence of their customers, in some cases over decades. We like to honour these successful brands and tell their stories," says Kai Wutte, Managing Director of TEMPUS CORPORATE GmbH, which produced the brand book. The "Brands of the Century" will celebrate their book premiere on 10 February 2022 in Berlin. In a multi-stage selection process, over 1,000 family businesses from all over Germany were evaluated and approved for publication in this book project.

For the world market leader from Oberkochen, this award is both an honour and a motivation. It has been proven that values such as reliability, customer orientation, partnership and innovative strength stand for the success of the company and the Leitz brand. The award as "Brand of the Century" proves this impressively and is also an incentive for the future.

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