for the Facebook fan page of Leitz GmbH & Co. KG
I. Shared responsibility
We, Leitz GmbH & Co. KG, Leitzstr. 2, 73447 Oberkochen operate this Facebook fan page on the online platform of the social network of Facebook Ireland Limited (Facebook).
Together with Facebook, we are jointly responsible for data processing in connection with this fan page in accordance with the provisions of the General Data Protection Regulation (GDPR), Art. 4 No. 7 GDPR.
When you visit this fan page, personal data will be processed by Facebook and us as the responsible parties.
With this data protection information we would like to inform you to what extent your personal data (hereinafter only data) will be processed.
II. Purposes of data processing
1. Operation of our fan page
a. Exchange and communication
The purpose of operating our Facebook fan page is to get in touch with the users and visitors of the Facebook social network and to engage in an exchange. We do not actively request any personal data of special categories from the visitors at any time. Sometimes we provide direct information about our company and the associated offers, such as products, events, special promotions and offers, etc.
b. User analysis
With the help of this Facebook fan page, we are also able to receive statistics on visits and visitors that Facebook creates. This enables us to better and more purposefully control our marketing of our activities. In doing so, we can sometimes gain knowledge of the Facebook profiles of individual users who like our fan page and / or use applications on the page. This enables us to provide the users concerned with improved content and functions via our Facebook fan page.
To further improve our content on our Facebook fan page, we can also use the information collected during visits to access demographic and geographic evaluations based on it. This enables us to place targeted advertisements based on your interests without having any immediate knowledge of your identity as a visitor.
If you use several end devices when you visit Facebook, data can also be recorded and evaluated across devices, provided that you visit our fan page as a registered Facebook profile with your logged in Facebook profile.
Visitor statistics generated are only forwarded to us anonymously. We are not able to access the underlying data.
2. Use of insights and cookies
As part of our fan page, we use the Insights service from Facebook to receive anonymized statistical data on the visitors to our fan page.
When you visit our fan page, Facebook saves a corresponding data package, a cookie, on your device. This each contains an assignable user code. Unless deleted beforehand, the cookie is active for two years. The user code can be linked to your data if you are registered as a user on Facebook. The information saved is processed by Facebook. It is also possible that third parties can use this information from the Facebook cookies to provide services to companies advertising on Facebook.
III. Legal basis and legitimate interests of our data processing
The processing of personal data by us takes place on the basis of our legitimate interests in an effective exchange with the users on Facebook, the visitors to our profile and in connection with the communication with the users on Facebook including our company presentation in accordance with Art. 6 Para. 1 f) GDPR. As far as visitors e.g. in comments or private messages etc. publish or transmit special categories of personal data, data processing is based on making this information publicly available (Art. 9 Paragraph 2 e) GDPR) or the implied consent of the visitors to data processing (Art. 9 Paragraph 2 a) GDPR).
IV. Opposition options via your Facebook account
As a Facebook user, you can use the settings for web preferences in your Facebook account to set the extent to which your user behavior may be recorded when you visit our fan page. In addition, Facebook provides an objection form: https://www.facebook.com/help/contact/1994830130782319
V. Your rights as a data subject
1. Your right to information
Upon request, you will receive information about all personal data that we have stored about you at any time free of charge.
2. Your rights to correction, deletion, restriction of processing (blocking), objection
If you no longer agree to the storage of your personal data or if it has become incorrect, we will, if instructed to do so, arrange for your data to be deleted or blocked or to make the necessary corrections (as far as this is possible under applicable law). The same applies if we should only process data to a limited extent in the future.
3. Your right to data portability
Upon request, we will provide you with your personal data in a common, structured and machine-readable format so that you can transfer the data to another person in charge if you wish.
4. Your right to lodge a complaint with a supervisory authority
There is a right of appeal to a supervisory authority:
5. Your right to withdraw consent with future effect
You can revoke your consent at any time with effect for the future. Your revocation does not affect the legality of the processing up to the point in time of the revocation.
Data for which we are not able to identify the person concerned, e.g. if this has been anonymized for analysis purposes, are not covered by the above rights. Information, deletion, blocking, correction or transfer to another company may be possible with regard to this data if you provide us with additional information that allows us to identify it.
VI. To shared responsibility
Due to the existing agreements with Facebook, also on the joint responsibility for the data agreement, it is most expedient to submit requests for information and the assertion of other data subject rights directly to Facebook. As the operator of the social network and its ability to integrate Facebook fan pages there, Facebook is solely able to access the necessary information via the direct access options and to immediately take any necessary measures and provide information.
We are of course ready to support you at any time, as well as to fulfill our obligations as the person responsible.
VII. Contact with our company
If you have any questions about the processing of your personal data, information, correction, blocking, objection or deletion of data or if we wish to transfer the data to another company, please contact email@example.com.
Further information on how we process data can be found at: https://www.leitz.org/en/datenschutz/
Information on the handling of personal data from Facebook